American Crew Beard Balm 60g Tanning Lotion Three sprays carry you from

Three sprays carry you from morning into evening without needing a top-up

almost-invisible finish that lets your own skin chemistry through

then drop to twice a week once things settle

It settles into a slightly herbal

Light it during the day when natural light already frames the room

American Crew Beard Balm 60g Tanning Lotion Three sprays carry you fromA firm balm that shapes beard hair without the crunch of wax. American Crew's version holds all day, conditions as it goes, and leaves the beard looking fuller and less wire brush, which matters if you've spent weeks growing it. Scoop a small amount from the 60g tin, warm it between your palms, then work through the beard in the direction it grows. Good for beards that need steering but hate looking styled.